The theme was meant to prompt consideration of new marketing mediums in direct marketing programs such as social networks and mobile platforms. It's good for the DMA to show their support for these other marketing mediums because the DMA is often perceived as exclusively devoted to postal mail. That's something they'd like to change as more direct marketing is done outside the mailbox.
As always, the conference was an ideal place to connect with customers, partners, friends, and colleagues.
I was impressed by how hard the team worked to make the most of the conference. Between the six of us, we held 60 scheduled meetings and countless serendipidous meetings at our booth, on the show floor, and around town. Judging by the nice comments I received, we certainly connected with our clients. Thank you!
What were the results from the conference? I don't know just yet, but I will be tallying the costs and the results soon and will post them to this blog when I have them.